StartUp Advisor.
Founder Coach.

Expert Technical, Business, and Go-To-Market Advisory for Idea/Seed to Series-A Founders and Entrepreneurial Corporate Execs

StartUp Consultant supporting founders at every stage of their early journey. From building a product people actually want and will pay for to getting in revenue with a repeatable, predictable sales engine. Get your startup where it needs to be. Quicker, better, and more cost-effectively.
Start Journey

As featured in:

READY TO LEARN HOW A STARTUP CONSULTANT CAN HELP YOU AND YOUR SCALE-UP?

For high-performing, accountable founders, a Founder Coach can drive intelligent growth.
Start Journey

Founder
Coaching

Coaching for early stage founders to become high performing leaders & navigating the complexities of bringing their vision to market.

Start Up
Advisory

For Idea to ScaleUps: Vision, Strategy & Execution Playbook development for early stage companies defining and executing their route to market.

Strategic
Opinion

For Investors / VC’s / External Stake Holders looking for a market and opportunity analysis of the product & organization.
Founder Friend

How Can A StartUp Consultant Help Me?

Partnering with an experienced founder early in your journey helps you avoid common pitfalls, validate your problem area, define your solution and help you accelerate your scale. A fractional co-founder who has been there, done that, experienced the failures and the wins.
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Common Coaching Topics

Scalable Technology

How do we build for scalability, what decisions are we making today that impact tomorrow .

Vision & Strategy

Where are we going. Not today. Not tomorrow. What's the long play.

Growth & Go To Market

How do we position, market, brand and ensure our product is in front of the right customers at the right time.

Near / Far Shore Dev

How to hire, manage and organize out-sourced development centers to enable follow the sun engineering...

Customer Success

Success starts with being transparent, from the second a customer interacts with your brand.

Product & Delivery

50% Product Roadmap and how you define, build, share that roadmap with your customers.

Scalable Something

Scalable Teams? Processes? Frameworks? Technology? Who cares, when, why and how.

Selling To The US Govt

If your product has applicability to federal, state or local markets, there are steps you can take at an early stage...

Is Coaching Right For Me

A great client for coaching is a founder who is committed to growth, both personally and professionally. You should be driven, ambitious and have a clear vision for your business. You should be ready and excited to hear new ideas, and be comfortable with being challenged and pushed to think differently about your business and as a leader.
Am I A Good Fit?

James Sinclair

James has a track record of success in innovation, entrepreneurship, and startup consulting. He has successfully coached founders in top accelerators such as Y Combinator, TechStars, and Capital Factory, as well as founders at major tech giants like Uber, Airbnb, Shopify, and Google.

With several exits of his own companies to industry leaders such as Boeing and Microsoft, James is highly regarded in the startup community as a founders founder.

More About James
Crazy good at understanding and getting to value out the gate. Exactly who I need in my corner.

Vision

Mision

Goals

Client Reviews

Founder coaching is a deeply personal experience, and our customer reviews reflect the positive impact it has had on their businesses and personal growth.

James was introduced to me by my Angel Investors who felt strongly I would run more intelligently and faster with him on my team. It’s true. Huge value to me and the company.

DTC SaaS (Seed)

2022

Behind the scenes of every great founder, is a coach, and one of the best in the business is James.

You will realize this within minutes of meeting him.

CRM SaaS ($1m ARR)

2022

James brought absolute clarity to what I was doing and how I needed to think about the market, and where to focus my attention and my spending.

Hardware ($.25m ARR)

2022

I had this monster view of what I wanted to do and saw a massive white space, but desperately needed help working out where to start. James helped me slow down, to speed up, and build an actionable and clear plan to execute.

DTC E-Comm (Pre-Rev)

2022

Stuck at a plateau with our revenue, James rapidly helped me understand that my approach was the blocker and together we built a growth program that still aligned with my vision. Incredible level of knowledge.

DTC E-Comm ($.75m ARR)

2022

James is an insane generalist, within our first call understood what I wanted to do, and dug into the why and the how to build out a clear practical journey to raise our seed round (which we did!)

HR SaaS (Seed)

2022

James’ ability to nail down our objectives and build a strategy that allowed me and my co-founder to understand and focus on the opportunities that drive the most results. He delivered a clearer journey to scale.

AWS Partner ($2m ARR)

2022

Every call feels like l have a co -founder helping steer some of my thoughts & discuss some scenarios especially around go to market and play books we can run to get more deals in the funnel.

FinTech Founder ($3m ARR)

2022

Trusted by founders from the worlds leading organizations: