StartUp Advisor:
StartUp Advisor:
StartUp Founders: Steal Your Customers
If you choose to create a new vertical, know the risks, or adjust your strategy to begin by competing aggressively within an existing market.
StartUp Founders: If You Build It, No One Cares
The sooner you collide your idea with reality (the market) and refuse to remain a secret, the faster you’ll realize you can’t win a deal you’re not in.
StartUp Founders: Values Are The Worst
If your app crashes overnight, what’s your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh…
StartUp Founders Believe Raising Money is the Next Milestone, But It’s Not
Many startup founders mistakenly prioritize raising money as their next milestone. However, this approach overlooks a crucial aspect of startup success.
StartUp Founders: Finding Nemo
Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately.
StartUp Founders: How They Stop You
As a founder, no matter the epicness of what you build, you’re up against forces determined to see you fail. Every customer you win is someone else’s loss. This competition is governed by Porter’s 5 Forces & 7 Barriers, with the battle for market relevance and dominance fought at the meso level.
StartUp Founders: Beyond The Billions
Market sizing is more than a pitch deck requirement. Once you’ve worked out it’s BIG, it becomes an internal guide for every feature, expansion play, and strategic decision.
StartUp Founders: Friction Kills. Marie Kondo It.
Founders’ obsession with speed is akin to a squirrel on espresso – hyperactive and directionless. You don’t want speed, you want velocity: momentum in the right direction. For founders, before the user journey, before the wireframes, before the before, comes the 5 pillars of the user journey.
StartUp Founders: Create Lovers Not Users. Even in V1.
Gone(ish) are the days of “launch fast, fix later” or bare-bones Minimum Viable Product (MVP). Users today have low tolerance for clunky interfaces, frustrating experiences, or lackluster support. Why can’t we exceed expectations from the first interaction? This is the era of Minimum Delightful Product (MDP).
