StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

When StartUps Become Empires: Customer Obsession

When StartUps Become Empires: Customer Obsession

Dear Reader, Startup success is measured by adaptability and revenue growth. Empire builders forge their legacy on relentless customer obsession, tracked but not defined by NPS. (tweet this) NPS isn’t the protagonist. It’s a flawed indicator, imperfect but invaluable. It can be gamed, but does serve as a genuine feedback loop. Look past the score, […]

Exceptional Founders Aren’t Firefighters, They’re Architects

There’s a fundamental insight that sets exceptional founders apart from the rest: the ability to be architects, not firefighters. You see, the distinction between being a firefighter and an architect carries profound implications for your startup success. Architects vs. Firefighters: Defining the Mindset Imagine you’re in a situation where your startup faces challenges and obstacles, […]

StartUp Theory vs StartUp Physics: The Catalyst Objective

StartUp Theory vs StartUp Physics: The Catalyst Objective

Dear Reader, For every StartUp Founder, an hour a day on your Catalyst Objective keeps failure at bay. This isn’t StartUp theory; it’s StartUp physics. Don’t be naive. (tweet) Every founder’s got that dream; maybe it’s to change the world, or just to build something epic, but most are stagnating, it happens to everyone. The key […]

The Key to Unlocking Startup Growth is Visibility

I’ve witnessed countless journeys of innovation and ambition. In this article, we’ll dive into a bold assertion that challenges conventional thinking in the startup world. If you’re a startup founder, you may have encountered this scenario: You’ve poured your heart and soul into building a product, and everyone in your immediate circle—friends, family, colleagues—adores it. […]

Founder Evolution or Extinction: There's No Middle Ground

Founder Evolution or Extinction: There’s No Middle Ground

Dear Reader, Startup founders either evolve faster than their startup or become its anchor. Maturity isn’t optional; it’s your startup’s life insurance. [Tweet] Stakeholders expect milestones: customers seek value; employees need growth; investors demand returns; markets want innovation. Growth KPIs are universal. Your job is to deliver. Book: Principles by Ray Dalio – the playbook […]

Unlocking Success: The Vital Role of Growth in Startups

I’ve had the privilege of delving into the intricate workings of countless startups. Through these experiences, I’ve distilled a fundamental truth that defines the very essence of what makes a startup: growth. In this article, I’ll explore why growth is the linchpin of startup success and how it encapsulates the core of what startups are […]

Mastering Early-Stage Capital: Your Speed of Execution Is the Key

I’ve had the privilege of working closely with numerous founders in their quest to secure early-stage capital. Through these experiences, I’ve come to realize a fundamental truth that often separates the successful from the struggling: the importance of execution speed. There’s no denying that having a compelling problem to solve, a groundbreaking solution, and a […]

Orphan StartUp Founders: No Place To Call Home

Orphan StartUp Founders: No Place To Call Home

Dear Reader, Being a StartUp Founder can feel like being a nomad. You’re driven by a vision, fueled by passion, but often, you find yourself alone, with no place to call home. [Tweet] The brutal world of nomad or sometimes referred to as orphan founders is a place where dreams are born, innovation thrives, but […]

StartUp Arrogance: Brand Beats Product. Every Single Day.

StartUp Arrogance: Brand Beats Product. Every Single Day.

Dear Reader, Welcome to the era where brand doesn’t just beat product; it annihilates it. Founders who don’t recognize that brand needs to be one step ahead of product will learn the hard way. [Tweet This] Brand isn’t just a logo or website. It’s the entire experience, it’s the person’s gut feeling about your product. […]

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