StartUp Advisor:
StartUp Advisor:
StartUp Founders: Start Smoking
Iterating your MVO through smoke testing is the first step to mitigating product risk, the last step before building and a pathway to product-market fit.
StartUp Founders: Ecosystem Map Now.
Ecosystem mapping strategically identifies key partners & platforms that accelerate growth. Learn more.
StartUp Founders: Steal Your Customers
If you choose to create a new vertical, know the risks, or adjust your strategy to begin by competing aggressively within an existing market.
StartUp Founders: If You Build It, No One Cares
The sooner you collide your idea with reality (the market) and refuse to remain a secret, the faster you’ll realize you can’t win a deal you’re not in.
StartUp Founders: Values Are The Worst
If your app crashes overnight, what’s your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh…
StartUp Founders: Finding Nemo
Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately.
StartUp Founders: How They Stop You
As a founder, no matter the epicness of what you build, you’re up against forces determined to see you fail. Every customer you win is someone else’s loss. This competition is governed by Porter’s 5 Forces & 7 Barriers, with the battle for market relevance and dominance fought at the meso level.
StartUp Founders: Beyond The Billions
Market sizing is more than a pitch deck requirement. Once you’ve worked out it’s BIG, it becomes an internal guide for every feature, expansion play, and strategic decision.
StartUp Founders: Friction Kills. Marie Kondo It.
Founders’ obsession with speed is akin to a squirrel on espresso – hyperactive and directionless. You don’t want speed, you want velocity: momentum in the right direction. For founders, before the user journey, before the wireframes, before the before, comes the 5 pillars of the user journey.
