StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

When StartUps Become Empires: Customer Obsession

When StartUps Become Empires: Customer Obsession

Dear Reader, Startup success is measured by adaptability and revenue growth. Empire builders forge their legacy on relentless customer obsession, tracked but not defined by NPS. (tweet this) NPS isn’t the protagonist. It’s a flawed indicator, imperfect but invaluable. It can be gamed, but does serve as a genuine feedback loop. Look past the score, […]

StartUp Theory vs StartUp Physics: The Catalyst Objective

StartUp Theory vs StartUp Physics: The Catalyst Objective

Dear Reader, For every StartUp Founder, an hour a day on your Catalyst Objective keeps failure at bay. This isn’t StartUp theory; it’s StartUp physics. Don’t be naive. (tweet) Every founder’s got that dream; maybe it’s to change the world, or just to build something epic, but most are stagnating, it happens to everyone. The key […]

Founder Evolution or Extinction: There's No Middle Ground

Founder Evolution or Extinction: There’s No Middle Ground

Dear Reader, Startup founders either evolve faster than their startup or become its anchor. Maturity isn’t optional; it’s your startup’s life insurance. [Tweet] Stakeholders expect milestones: customers seek value; employees need growth; investors demand returns; markets want innovation. Growth KPIs are universal. Your job is to deliver. Book: Principles by Ray Dalio – the playbook […]

Orphan StartUp Founders: No Place To Call Home

Orphan StartUp Founders: No Place To Call Home

Dear Reader, Being a StartUp Founder can feel like being a nomad. You’re driven by a vision, fueled by passion, but often, you find yourself alone, with no place to call home. [Tweet] The brutal world of nomad or sometimes referred to as orphan founders is a place where dreams are born, innovation thrives, but […]

StartUp Arrogance: Brand Beats Product. Every Single Day.

StartUp Arrogance: Brand Beats Product. Every Single Day.

Dear Reader, Welcome to the era where brand doesn’t just beat product; it annihilates it. Founders who don’t recognize that brand needs to be one step ahead of product will learn the hard way. [Tweet This] Brand isn’t just a logo or website. It’s the entire experience, it’s the person’s gut feeling about your product. […]

StartUp Founders: The Misunderstood Lunatics?

StartUp Founders: The Misunderstood Lunatics?

Dear Reader, May you be blessed with a lifetime of being misunderstood — by those who recognize that innovation requires critics, lunatics, and unapologetic visionaries.(tweet this) Book: “Loonshots” by Safi Bahcall – How to nurture the crazy ideas that win wars…. Last week: Founder Glow Up: With All Your Sh*t, You’re Still The Best CEO. Being […]

The Founder's Dilemma: The Business Of Hard Choices

The Founder’s Dilemma: The Business Of Hard Choices

Dear Reader, Brutal dilemmas are the fabric of being a founder. It’s the grit driving each decision, the resilience to endure the fallout, and the tenacity to continue despite overwhelming odds. (tweet this) Book: The Founder’s Dilemmas by Noam Wasserman – a decade of research delves into the dirty reality of control. Last week: Founder […]

Founder Glow Up: With All Your Sh*t, You’re Still The Best CEO

Founder Glow Up: With All Your Sh*t, You’re Still The Best CEO

Dear Reader, Brutal truth: Despite your inexperience, your internal doubts, your secret screw-ups, and your raw edges. Despite the fact that you’re probably a pretty sh*t CEO by traditional standards, you’re likely still the best CEO for your StartUp.​(tweet this) Book: “Zero To One” by Peter Thiel – A blueprint for innovators to build the […]

Relentless: The Hidden Ingredient in Every Success Story

Relentless: The Hidden Ingredient in Every Success Story

Dear Reader, They say that startups are a marathon, not a sprint. That’s a lie, running a startup is more like an ultramarathon through a minefield, uphill, in the pouring rain, wearing cheap flip-flops. (tweet this) There’s an overlooked truth in the startup world: truly great founders don’t fail. The often repeated, “Your odds of […]

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