StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

StartUp Founders: Overnight Success thumbnail

StartUp Founders: Overnight Success

For founder-led direct sales to work, you need (a) your stage zero deck (b) a niche so specific its embarrassing (c) the wisdom to separate the customers you want from those who will actually buy.

StartUp Founders: Awareness 📣 thumbnail

StartUp Founders: Awareness 📣

You can’t win a deal you’re not in – so everything means nothing if people don’t know you exist.

StartUp Founders: Founder-Led Sales thumbnail

StartUp Founders: Founder-Led Sales

Founder-led sales is the most insane wizardry you’ll ever manifest. How the hell do you convince someone to be your first customer?

StartUp Founders: The Golden Handshake thumbnail

StartUp Founders: The Golden Handshake

Realize you’re not building a product, you’re engineering an experience, and user-centricity is the foundation of your entire development process.

StartUp Founders: We Built It Wrong thumbnail

StartUp Founders: We Built It Wrong

There has never been a better time to be a non-technical lone wolf founder. With that comes the responsibility to understand what’s happening.

StartUp Founders: Are You Right? thumbnail

StartUp Founders: Are You Right?

Get customers. If they’re not there, or not staying, pivot something and keep iterating until they are. It’s that simple.

StartUp Founders: From Product To Service thumbnail

StartUp Founders: From Product To Service

The hardest leap a founder will make is the mindset switch from product to service, from transactional to accretive.

StartUp Founders: Break The Machine thumbnail

StartUp Founders: Break The Machine

Founders are masters at creating artificial barriers in their products, solving problems that don’t exist – limiting usage, adoption & feedback.

StartUp Founders: Black Box Decision Making thumbnail

StartUp Founders: Black Box Decision Making

Observability isn’t just about collecting data; it’s about using it to see your product through your users eyes to build a product they can’t live without.

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