StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

StartUp Founders: Outcome Driven Design thumbnail

StartUp Founders: Outcome Driven Design

Founders who reverse-engineer from the outcome dramatically speed up time to market, build a product that solves the problem and get into traffic fast.

StartUp Founders: Start Smoking thumbnail

StartUp Founders: Start Smoking

Iterating your MVO through smoke testing is the first step to mitigating product risk, the last step before building and a pathway to product-market fit.

StartUp Founders: Ecosystem Map Now. thumbnail

StartUp Founders: Ecosystem Map Now.

Ecosystem mapping strategically identifies key partners & platforms that accelerate growth. Learn more.

StartUp Founders: Steal Your Customers thumbnail

StartUp Founders: Steal Your Customers

If you choose to create a new vertical, know the risks, or adjust your strategy to begin by competing aggressively within an existing market.

StartUp Founders: If You Build It, No One Cares thumbnail

StartUp Founders: If You Build It, No One Cares

The sooner you collide your idea with reality (the market) and refuse to remain a secret, the faster you’ll realize you can’t win a deal you’re not in.

StartUp Founders: Values Are The Worst thumbnail

StartUp Founders: Values Are The Worst

If your app crashes overnight, what’s your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh…

StartUp Founders: Finding Nemo thumbnail

StartUp Founders: Finding Nemo

Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately.

StartUp Founders: How They Stop You thumbnail

StartUp Founders: How They Stop You

As a founder, no matter the epicness of what you build, you’re up against forces determined to see you fail. Every customer you win is someone else’s loss. This competition is governed by Porter’s 5 Forces & 7 Barriers, with the battle for market relevance and dominance fought at the meso level.

StartUp Founders: Beyond The Billions thumbnail

StartUp Founders: Beyond The Billions

Market sizing is more than a pitch deck requirement. Once you’ve worked out it’s BIG, it becomes an internal guide for every feature, expansion play, and strategic decision.

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