StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

Harnessing Chaos: The Catalyst for Innovation and Your Unique 8% thumbnail

Harnessing Chaos: The Catalyst for Innovation and Your Unique 8%

Dear Reader, Welcome to this week’s counterintuitive journey: embracing chaos. This isn’t about typical startup chaos or the overwhelming mayhem of an endless task list. This is about strategically harnessing chaos to bring focus, clarity, and a profound understanding of your mission, vision, and objectives. This week’s topic isn’t about chaotic brainstorming or design-led thinking […]

The Subtle Art Of Shutting The F*** Up thumbnail

The Subtle Art Of Shutting The F*** Up

Hey Reader, This week, we delve into the underrated skill of quietude, understanding its crucial role in effective leadership, negotiation, and the day-to-day of building a high-performing startup. Is there more wisdom in silence than we credit it for? Could our hushed moments be catalysts for breakthrough ideas? And when we listen – are we […]

The Art of Coopetition: Maneuvering Through the Startup Battlefield thumbnail

The Art of Coopetition: Maneuvering Through the Startup Battlefield

Hey Reader, This week, we’re exploring the intricate dance of competition in the startup landscape. How to see competitors not just as threats, but also as opportunities. Is business an outright war, or can it embody more nuanced, constructive shades of competition? Is the laurel of victory only for the ruthless, or can the ‘nice […]

Unleashing Noise: Your Untapped Competitive Advantage thumbnail

Unleashing Noise: Your Untapped Competitive Advantage

Hey Reader, Wrapping up our trilogy on unseen decision-making forces in startups we’ve delved into Mimetic Desire as well as the effects of minor adjustments (Behavioral Economics). Now, we turn to ‘noise’ – judgment variability that should ideally be identical. We often chase down biases like confirmation bias or the halo effect, noise silently yet profoundly influences our decisions. […]

The Power of Mimetic Desire – Unleashing Growth with Social Proof thumbnail

The Power of Mimetic Desire – Unleashing Growth with Social Proof

Hey Reader, Mimetic Desire isn’t just about wanting desirable things—it’s about the imitation of desire itself. As we dive into this topic, let’s explore how understanding and harnessing Mimetic Desire can be a game-changer for your startup’s growth. The go-to book on Mimetic Desire for startup founders is “Wanting” by Luke Burgis. Unrelated to our […]

Unmasking the Power of Behavioral Economics for Your Startup thumbnail

Unmasking the Power of Behavioral Economics for Your Startup

Hey Reader, We’re diving into Behavioral Economics this week, revealing untapped potential often overlooked by founders yet dramatically (& rapidly) impacts acquisition, conversion, retention, and growth. Jedi mind tricks for your startup. (Metaphorically, not Dark Patternly!) Overlooking these subtle tactics? Seem insignificant? Too complicated? Just imagine: what if a slight tweak led to a dramatic outcome (80/20 rule)? If […]

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