StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

StartUp Founders: If You Build It, No One Cares thumbnail

StartUp Founders: If You Build It, No One Cares

The sooner you collide your idea with reality (the market) and refuse to remain a secret, the faster you’ll realize you can’t win a deal you’re not in.

StartUp Founders: Values Are The Worst thumbnail

StartUp Founders: Values Are The Worst

If your app crashes overnight, what’s your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh…

StartUp Founders Believe Raising Money is the Next Milestone, But It’s Not thumbnail

StartUp Founders Believe Raising Money is the Next Milestone, But It’s Not

Many startup founders mistakenly prioritize raising money as their next milestone. However, this approach overlooks a crucial aspect of startup success.

StartUp Founders: Finding Nemo thumbnail

StartUp Founders: Finding Nemo

Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately.

StartUp Founders: How They Stop You thumbnail

StartUp Founders: How They Stop You

As a founder, no matter the epicness of what you build, you’re up against forces determined to see you fail. Every customer you win is someone else’s loss. This competition is governed by Porter’s 5 Forces & 7 Barriers, with the battle for market relevance and dominance fought at the meso level.

StartUp Founders: Beyond The Billions thumbnail

StartUp Founders: Beyond The Billions

Market sizing is more than a pitch deck requirement. Once you’ve worked out it’s BIG, it becomes an internal guide for every feature, expansion play, and strategic decision.

StartUp Founders: Friction Kills. Marie Kondo It. thumbnail

StartUp Founders: Friction Kills. Marie Kondo It.

Founders’ obsession with speed is akin to a squirrel on espresso – hyperactive and directionless. You don’t want speed, you want velocity: momentum in the right direction. For founders, before the user journey, before the wireframes, before the before, comes the 5 pillars of the user journey.

StartUp Founders: Create Lovers Not Users. Even in V1. thumbnail

StartUp Founders: Create Lovers Not Users. Even in V1.

Gone(ish) are the days of “launch fast, fix later” or bare-bones Minimum Viable Product (MVP). Users today have low tolerance for clunky interfaces, frustrating experiences, or lackluster support. Why can’t we exceed expectations from the first interaction? This is the era of Minimum Delightful Product (MDP).

StartUp Founders: Do The SWOT Analysis. Please. thumbnail

StartUp Founders: Do The SWOT Analysis. Please.

As a founder, never lose sight of what you’re here to do. Strip everything back to that one critical feature your app or service must-execute flawlessly aka the job to be done. Then, reverse-engineer the path to achieving it, pinpointing the must-haves to make it happen.

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