StartUp Advisor:
StartUp Advisor:
“Jedi Mind Tricks”: Leveraging Behavioral Economics for Startup Growth
In the ever-evolving startup world, let’s take a moment to delve into a powerful yet understated aspect that influences our business decisions, namely, Behavioral Economics, or as I like to call them, “Jedi Mind Tricks”. Although I eagerly invite specialists to deepen this conversation, I believe my observations and experiences could provide valuable insights to […]
Unmasking the Power of Behavioral Economics for Your Startup
Hey Reader, We’re diving into Behavioral Economics this week, revealing untapped potential often overlooked by founders yet dramatically (& rapidly) impacts acquisition, conversion, retention, and growth. Jedi mind tricks for your startup. (Metaphorically, not Dark Patternly!) Overlooking these subtle tactics? Seem insignificant? Too complicated? Just imagine: what if a slight tweak led to a dramatic outcome (80/20 rule)? If […]
Balancing Product Development and Go-To-Market Strategy for Pre-Launch Startups
In the world of startups, particularly pre-launch startups, I often find an imbalanced focus on product development at the expense of another equally, if not more, vital aspect: the go-to-market and distribution strategy. This skewed focus could potentially lead a startup down a precarious path – a path littered with the remnants of exceptional products […]
Navigating Investor Pitches: An Alternative Approach to Presenting Your Startup Vision
I often advise founders against sending their pitch decks via email. While this isn’t an inflexible rule for investor interactions or fundraising efforts, it is a perspective born from experience and numerous observations. The rationale behind this advice is quite straightforward, even though it might not apply to every founder in every situation. Let’s explore […]
Finding Product-Market Fit: The Power of External Validation in Startups
In my line of work as a startup consultant, I’m often asked, “Now what?” – a question that signals a pivotal point in the startup journey. This question typically follows a discussion about the enormity of the market opportunity a startup is poised to seize. Founders often find themselves outlining the breadth of their market […]
Cultivating Serendipity: The Power of Aligning Passion with Profession in Startups
I frequently discuss the importance of creating the “opportunity of opportunity” for startup founders. In essence, this means cultivating the groundwork for luck, chance, and serendipity to take root, as these elements are integral to almost every first-time entrepreneur’s journey. I vividly recall a particular instance that perfectly encapsulates this concept. This event took place […]
Revolutionizing Startup Discussions: A Community Approach to Entrepreneurship
Often, I find myself fielding a steady stream of direct messages and emails from startup founders or individuals contemplating leaving their full-time jobs to embark on an entrepreneurial journey. They have an idea, they believe it’s brilliant, and they’re eager to understand the next logical steps. They’re looking for a roadmap, a strategy, and are […]
StartUp Sales: Make It Easy For Your Customers To Buy From You (SDR/BDR Flags)
SaaS founders can make the mistake of funneling their customers, which hinders growth and profitability. It’s critical to make it easy for potential customers to get all the information they need as quickly as possible. If you make pricing and everything as transparent as possible, it will benefit both you and your customer. One approach […]
StartUp Founders: Iterate Your Idea & GTM Before Building Your MVP
First-time founders can sabotage their own success by not understanding the objective of the Friends, Family, & Fools (FFF or triple F) round. Many entrepreneurs make the mistake of thinking that the objective of this round is to build a product, when in reality, it’s all about understanding what you’re building, why, how, and what […]
