StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

StartUp Founders: Second Order Revenue Drives Sales thumbnail

StartUp Founders: Second Order Revenue Drives Sales

I’ve worked with countless founders who are always on the hunt for the next customer. But what if I told you that your existing customers could be the key to unlocking accelerated growth? It’s called second-order revenue, and it’s something that every startup founder needs to take seriously. Second-order revenue is when an existing customer […]

StartUp Founders: Take The First Step (Even If Its Small) thumbnail

StartUp Founders: Take The First Step (Even If Its Small)

Many founders struggle with taking that first step. It can be daunting, but it doesn’t have to be. The key is to start small and take incremental steps towards your goal. This could mean learning a new skill, finding a co-founder, or simply saving some cash. The important thing is to take action. While it […]

StartUp Founders: Paying Customers Does Not Mean Product-Market Fit thumbnail

StartUp Founders: Paying Customers Does Not Mean Product-Market Fit

I’ve seen many first-time founders make the same mistake: assuming that having paying customers means they have achieved product-market fit. While it is certainly a leading indicator, it is not the only factor. The key to knowing you have market fit is seeing your sales compounding and accelerating at a velocity that proves your product […]

StartUp Founders: Proving Your Market Exists is Key to Startup Success thumbnail

StartUp Founders: Proving Your Market Exists is Key to Startup Success

I’ve worked with countless founders who believe that their problem serves an enormous segment of the market or has a niche segment of the market. They know who their customers are, they know their customers will want the solution, and they know their customers will pay for it. But how do they know this for […]

StartUp Founders: Stop Waiting For The Investment, Start Building thumbnail

StartUp Founders: Stop Waiting For The Investment, Start Building

I often come across founders who are self-funding their ventures and hoping to raise a seed round. If you’re in this situation, I have some advice that I think will serve you well: stop waiting for the money. It’s going to take longer than you expect, it’s going to be harder than you expect, and […]

StartUp Founders: Taking Time Off Is Essential for Startup Success thumbnail

StartUp Founders: Taking Time Off Is Essential for Startup Success

I’ve seen first-hand how founders can get caught up in the day-to-day grind of building their businesses. It’s easy to forget the importance of taking time off and recharging. But what many people misunderstand is that time off isn’t just about relaxation – it’s also about giving your brain the space to come up with […]

StartUp Founders: The Ultimate Cheat Code is You thumbnail

StartUp Founders: The Ultimate Cheat Code is You

As a startup consultant, I often get asked by founders for the “cheat code” to success. Well, I have news for you – you are the cheat code! You are the reason your startup is going to succeed. It’s easy to get caught up in looking for shortcuts or a guaranteed plan to success. But […]

StartUp Founders: Hire For Customer Success Earlier Than You Think thumbnail

StartUp Founders: Hire For Customer Success Earlier Than You Think

As a startup consultant, I am often asked what the most critical hire a startup founder can make is. And my answer is always the same: hire a customer success human before you hire a sales human. Why do I say this? Well, it’s really quite simple. Hiring a salesperson too early in the game […]

StartUp Founders: When Are You No Longer A StartUp? Here’s The Key Indicator You Need to Know thumbnail

StartUp Founders: When Are You No Longer A StartUp? Here’s The Key Indicator You Need to Know

As the startup industry has evolved, so has the definition of what it means to no longer be a startup. Traditionally, the goal of a startup was to quickly achieve profitability and become self-sustaining. However, with the rise of venture capital, startups are now encouraged to scale rapidly, even at a loss per user, with […]

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