StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

StartUp Sales: Make It Easy For Your Customers To Buy From You (SDR/BDR Flags) thumbnail

StartUp Sales: Make It Easy For Your Customers To Buy From You (SDR/BDR Flags)

SaaS founders can make the mistake of funneling their customers, which hinders growth and profitability. It’s critical to make it easy for potential customers to get all the information they need as quickly as possible. If you make pricing and everything as transparent as possible, it will benefit both you and your customer. One approach […]

StartUp Founders: Iterate Your Idea & GTM Before Building Your MVP thumbnail

StartUp Founders: Iterate Your Idea & GTM Before Building Your MVP

First-time founders can sabotage their own success by not understanding the objective of the Friends, Family, & Fools (FFF or triple F) round. Many entrepreneurs make the mistake of thinking that the objective of this round is to build a product, when in reality, it’s all about understanding what you’re building, why, how, and what […]

StartUp PitchDeck: The PitchDeck Is An Outcome For A StartUp Not An Objective thumbnail

StartUp PitchDeck: The PitchDeck Is An Outcome For A StartUp Not An Objective

Startups are an exciting and dynamic part of the business world, but the process of starting one can be daunting, particularly for first-time entrepreneurs. The allure of creating a successful company from scratch can lead to the belief that the first step is to create a pitch deck and start pitching investors. However, according to […]

StartUp Fundraising: If bad money wants to invest then good money is around the corner thumbnail

StartUp Fundraising: If bad money wants to invest then good money is around the corner

As a startup founder, the process of raising funds can be both exciting and stressful. You need money to fuel your business and make it grow, but you also want to make sure that you’re bringing in the right investors who share your vision and values. In this video, startup consultant James Sinclair cautions against […]

A Nearbound sales strategy is the future of sales. Ecosystem, Partners & Network thumbnail

A Nearbound sales strategy is the future of sales. Ecosystem, Partners & Network

As a startup founder, one of the biggest challenges you face is figuring out how to accelerate your sales cycle, lower your customer acquisition costs, and drive more leads through your sales funnel. If you’re still relying predominantly on inbound and outbound sales, and haven’t yet identified the one or two distribution channels that really […]

StartUp Consulting: Cold BDR outreach can be a highly effective way to generate leads and grow your customer base thumbnail

StartUp Consulting: Cold BDR outreach can be a highly effective way to generate leads and grow your customer base

As a StartUp Consultant, I have worked with numerous startups who are struggling to grow their customer base. One strategy that has proven to be highly effective is cold BDR outreach. Many startups believe that they can simply use tools like Chat GPT and Zoom Info to generate leads and then send out a generic […]

StartUp Awareness: How do you generate buzz when you have nothing? thumbnail

StartUp Awareness: How do you generate buzz when you have nothing?

As a startup consultant, I often hear from founders who are looking to raise awareness and build their brand from scratch. It can be a daunting task, especially when resources are limited, and you’re starting with nothing but a great idea. But as we’ve seen time and time again, with the right approach, it is […]

StartUp Fundraising: The Importance (or not) of a warm intro thumbnail

StartUp Fundraising: The Importance (or not) of a warm intro

Marc Andreessen, a well-known venture capitalist, has expressed the importance of warm introductions in the startup world. In an interview with Business Insider, Andreessen said, “If somebody shows up without a referral, it’s just, it’s really hard. I mean, the quality of the people who show up without referrals is typically pretty low.” On the […]

The Importance of Personal Connections in Sales thumbnail

The Importance of Personal Connections in Sales

I have learned many valuable lessons throughout my career. One of the most important among those was about the importance of personal connections in the sales process. A decade ago, I was struggling with a B2B HR SaaS prospect, and I couldn’t seem to close the deal. I reached out to my sales mentor, and […]

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