StartUp Advisor:
StartUp Advisor:
StartUp Founders: Automated Tools Are Accelerators Of What Works
It’s natural for founders to be looking into ways to accelerate their company’s growth while saving the most time. Time is gold, after all, as they say. But, they can fall into the trap of using automated tools such as email campaigns to bombard the market with emails hoping for a response. This is commonly […]
StartUp Entrepreneurs: Don’t Leave Serendipity To Chance
I often advise my clients not to leave serendipity to chance. It’s one of my favorite phrases, and it’s all about how you can manufacture or create a more favorable environment for unexpected outcomes to occur. You can’t rely on pure fate or pure luck to make things happen. Instead, you have to take steps […]
StartUp Founders: Product-Market Fit (PMF) Is Determined By Your Customers, Not By You
Many founders who are new to the startup world often misunderstand what product-market fit (PMF) truly is. PMF is not something that you, as a founder, can choose on your own. Instead, it’s determined by your customers. When you build your minimum viable product (MVP) and take it to the market, you are doing so […]
StartUp Founders: What Might A Partner Program Look Like?
Many startup founders often have reservations about executing a partner strategy. There’s a common misconception that a partner strategy is only something that can be done by mature companies with VP-level partnerships, perfect onboarding processes, and a fully-fleshed-out API stack. However, this couldn’t be further from the truth. Partnerships, whether they are sell-with partnerships, better-together […]
Having a StartUp Co-Founder is Hard
Starting a startup is hard, but having a co-founder can be even harder. That is why there are some critical considerations that you need to make early on. First and foremost, make sure that your co-founder’s interests and expertise align with yours, but also ensure that there are areas where they can take the lead, […]
StartUp Founders: Your Origin Story Is Very Important
I cannot stress enough how crucial it is for founders to have their origin story down pat. Your origin story is not just about introducing yourself and your team; it’s about sharing why you’re passionate about solving the problem that your startup is addressing. As you create your pitch deck, be sure to dedicate the […]
StartUp Entrepreneurs Who Are In It For The Glory Are In For A Rude Awakening
Many aspiring entrepreneurs seemed more focused on the idea of being a startup founder than actually solving a problem. If you are in it for the glory, then let me tell you, you are in for a rude awakening. As a founder, your primary goal should be to solve a problem and provide value to […]
Startup Founders Don’t Need To Be An Expert At Everything
Some first-time entrepreneurs believe they need to be experts in every area of their business. It’s a common misconception that can lead to unnecessary stress and an inability to focus on the primary goal: executing the business plan. When starting a business, it’s crucial to understand that as the founder and CEO, you don’t have […]
The Difference Between A Problem & An Opportunity
I’ve come to realize that there’s a clear difference between a problem and an opportunity. A problem is something you can solve or fix, while an opportunity is a gap in the market that you can fill with something new. With a problem, there’s usually a clear metric for success. For example, SpaceX’s reusable rockets […]
