StartUp Advisor:

News, Insights & Research

A Selection of content to help entrepreneuers on their journey

The Value Of A StartUp Consultant thumbnail

The Value Of A StartUp Consultant

When it comes to building a successful startup, having a great idea and technical skills is just the beginning. As the founder of Amazon, Jeff Bezos, once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” The truth is, no entrepreneur […]

StartUp Founders: Convert Your Customers Into Partners & Advocates thumbnail

StartUp Founders: Convert Your Customers Into Partners & Advocates

Converting customers into partners is one of the most effective ways for founders to accelerate their sales process. When a customer has a vested interest in your success, they become more than just a paying customer. They will go above and beyond to help you succeed by providing testimonials, references, case studies, and even becoming […]

Startup to Scaleup: Navigating the Critical Transition with Speed, Strategy and Scalability thumbnail

Startup to Scaleup: Navigating the Critical Transition with Speed, Strategy and Scalability

Starting a business is an exciting and challenging journey, and one of the most important decisions a founder will make after some level of funding or PMF has been met, is how to navigate the transition from start-up to scale-up, how to accelerate the maturity cycle of your business and meet your next milestone. Most […]

StartUp Founders: Can You Overcome Bad News & Adversity? thumbnail

StartUp Founders: Can You Overcome Bad News & Adversity?

It can be difficult for entrepreneurs to navigate the often-turbulent waters of building a business. One of the key challenges that many founders face is dealing with bad news and adversity. It’s a fact of life that things rarely go according to plan, and setbacks are all but guaranteed along the way. The question is, […]

UX/UI Design for Startups: Key Factors for Success thumbnail

UX/UI Design for Startups: Key Factors for Success

As a startup, creating a user-friendly and visually appealing website is crucial for attracting and retaining customers. UX/UI design plays a critical role in determining the success of your online presence. In this article, we will explore the key factors that startups need to consider when designing their website to ensure a positive user experience. […]

StartUp Founders: Second Order Revenue Drives Sales thumbnail

StartUp Founders: Second Order Revenue Drives Sales

I’ve worked with countless founders who are always on the hunt for the next customer. But what if I told you that your existing customers could be the key to unlocking accelerated growth? It’s called second-order revenue, and it’s something that every startup founder needs to take seriously. Second-order revenue is when an existing customer […]

Why StartUp Advisors Fail thumbnail

Why StartUp Advisors Fail

It is so important before any founder turns to a StartUp Advisor they understand out the gate why the advisor will turn down your business or why they will never be successful and you will resent the engagement. True customer success, for you and your company and for me, is about absolute transparency, genuine understanding […]

StartUp Founders: Take The First Step (Even If Its Small) thumbnail

StartUp Founders: Take The First Step (Even If Its Small)

Many founders struggle with taking that first step. It can be daunting, but it doesn’t have to be. The key is to start small and take incremental steps towards your goal. This could mean learning a new skill, finding a co-founder, or simply saving some cash. The important thing is to take action. While it […]

StartUp Founders: Paying Customers Does Not Mean Product-Market Fit thumbnail

StartUp Founders: Paying Customers Does Not Mean Product-Market Fit

I’ve seen many first-time founders make the same mistake: assuming that having paying customers means they have achieved product-market fit. While it is certainly a leading indicator, it is not the only factor. The key to knowing you have market fit is seeing your sales compounding and accelerating at a velocity that proves your product […]

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