StartUp Advisor:
StartUp Advisor:
The Importance Of Diversity In Early Stage StartUps
As a startup consultant, I often find myself discussing the importance of diversity and inclusion with early stage founders. While the benefits of having a diverse team are widely acknowledged, many founders fail to make it a priority in their hiring process. In this article, I aim to explain why this is a mistake and […]
B2B SaaS StartUps: Big Logos Are Willing First Customers
As a startup consultant, I have worked with many B2B SaaS founders who are looking to sell their solutions to large enterprises. If you’re in such a business, you need to understand two critical things that can help you succeed in this market. Firstly, do not assume that big businesses are out of reach for […]
StartUp Founders: Should I File A Patent?
As a startup consultant, I often see entrepreneurs making the mistake of wasting money on filing patents for all the wrong reasons. Many startups believe that filing a patent will increase their credibility and help them secure funding, but this is not necessarily the case. Most angel investors and venture capitalists are not particularly interested […]
StartUp Founders: Your Job Is To Make Success Inevitable
As a startup consultant, I often get asked about the chances of success for new businesses. My answer is always the same: the percentage chance of success, rounded to the nearest whole number, is zero. Now, before you get discouraged, let me explain why this is actually a positive message. As a startup founder, you […]
StartUp Founders: Find & Talk To Your EarlyVangelists / Early Adopters
As a startup consultant, I often hear from founders who are struggling to identify their target market and the early adopters who will help them achieve product-market fit. It’s a common challenge, but one that can make or break a startup in its early stages. When it comes to identifying your early adopters, it’s important […]
StartUp Founders: TAM vs SAM vs SOM
As a startup consultant, one of the key requirements you will come across is the need to give your Total Addressable Market (TAM). However, it is essential not to forget your Serviceable Addressable Market (SAM) or your Serviceable Obtainable Market (SOM). These terms may seem like confusing acronyms, but they play a crucial role in […]
StartUp Founders: Are You A Feature Or Product (FNAC)
As a startup consultant, I often find myself having conversations with founders about whether they are building a feature or a product. While there are various definitions and views on this topic, I believe that it ultimately doesn’t matter. If the market is large enough and the product has enough defensibility, there is room to […]
StartUp Founders: Strategy, Vision & Execution
As a first-time entrepreneur, you may have heard a lot of advice from second-time entrepreneurs about the lessons they learned and the things they did differently. However, simply copying their actions and hacks may not be enough to achieve success. It’s essential to understand the root cause of their decisions and experiences to apply them […]
StartUp Founders: Don’t Build Until You Know Your Distribution Strategy?
I frequently encounter a particular tendency among startup founders: the inclination to dive deep into building their product without first considering their distribution strategy. This focus, while seemingly logical, is not necessarily the most advantageous path for a burgeoning business. In fact, it might just be the opposite. Let’s consider a scenario. You’re a startup […]
