Observability isn’t just about collecting data; it’s about using it to see your product through your users eyes to build a product they can’t live without.
Founders who reverse-engineer from the outcome dramatically speed up time to market, build a product that solves the problem and get into traffic fast.
Iterating your MVO through smoke testing is the first step to mitigating product risk, the last step before building and a pathway to product-market fit.