StartUp Advisor:
StartUp Advisor:
The Art of Coopetition: Maneuvering Through the Startup Battlefield
Hey Reader, This week, we’re exploring the intricate dance of competition in the startup landscape. How to see competitors not just as threats, but also as opportunities. Is business an outright war, or can it embody more nuanced, constructive shades of competition? Is the laurel of victory only for the ruthless, or can the ‘nice […]
Unleashing Noise: Your Untapped Competitive Advantage
Hey Reader, Wrapping up our trilogy on unseen decision-making forces in startups we’ve delved into Mimetic Desire as well as the effects of minor adjustments (Behavioral Economics). Now, we turn to ‘noise’ – judgment variability that should ideally be identical. We often chase down biases like confirmation bias or the halo effect, noise silently yet profoundly influences our decisions. […]
The Power of Mimetic Desire – Unleashing Growth with Social Proof
Hey Reader, Mimetic Desire isn’t just about wanting desirable things—it’s about the imitation of desire itself. As we dive into this topic, let’s explore how understanding and harnessing Mimetic Desire can be a game-changer for your startup’s growth. The go-to book on Mimetic Desire for startup founders is “Wanting” by Luke Burgis. Unrelated to our […]
Unmasking the Power of Behavioral Economics for Your Startup
Hey Reader, We’re diving into Behavioral Economics this week, revealing untapped potential often overlooked by founders yet dramatically (& rapidly) impacts acquisition, conversion, retention, and growth. Jedi mind tricks for your startup. (Metaphorically, not Dark Patternly!) Overlooking these subtle tactics? Seem insignificant? Too complicated? Just imagine: what if a slight tweak led to a dramatic outcome (80/20 rule)? If […]
