StartUp Advisor:
StartUp Advisor:
Marketing Strategies for Startups: Building a Strong Brand and Driving Growth for Funding Success
In the initial stages of any startup venture, marketing plays a dual yet distinct role. Understanding these roles is crucial as you prepare to scale into your angel or seed funding round. Firstly, I’m an ardent believer in the power of brand marketing. This is not about persuading early adopters; those first followers typically align […]
The Subtle Art Of Shutting The F*** Up
Hey Reader, This week, we delve into the underrated skill of quietude, understanding its crucial role in effective leadership, negotiation, and the day-to-day of building a high-performing startup. Is there more wisdom in silence than we credit it for? Could our hushed moments be catalysts for breakthrough ideas? And when we listen – are we […]
Unlocking Success in Startups: The Power of Diligence and Hard Work
I’ve observed that a simple yet significant key to success often remains neglected – putting in the work. This mantra, seemingly cliched and pedestrian, holds an immense amount of truth and potency. Let me narrate an incident. About a week ago, I published a Tiktok video, a short clip of 41 seconds, where I expressed […]
Achieving Startup Success: The Power of Insane Strategy Execution
As a startup consultant, I’ve often found myself gravitating towards one primary insight: the insane execution of strategy is often the missing link for many startup founders. The concept I want to explore here is what I’ve dubbed ‘manufacturing inevitable success.’ I am fully aware of the tremendous odds that founders have to contend with […]
The Art of Coopetition: Maneuvering Through the Startup Battlefield
Hey Reader, This week, we’re exploring the intricate dance of competition in the startup landscape. How to see competitors not just as threats, but also as opportunities. Is business an outright war, or can it embody more nuanced, constructive shades of competition? Is the laurel of victory only for the ruthless, or can the ‘nice […]
Unleashing Noise: Your Untapped Competitive Advantage
Hey Reader, Wrapping up our trilogy on unseen decision-making forces in startups we’ve delved into Mimetic Desire as well as the effects of minor adjustments (Behavioral Economics). Now, we turn to ‘noise’ – judgment variability that should ideally be identical. We often chase down biases like confirmation bias or the halo effect, noise silently yet profoundly influences our decisions. […]
Understanding the Three Types of Startup Capital: Dream, Growth, and Idiot
In the world of startups, the stage of your entrepreneurial journey and the resources at your disposal play a critical role in defining what you need and where you can steer your venture. The funding you seek will depend heavily on these factors. In my experience, there are three distinct types of capital that founders […]
Navigating Startup Fundraising: Spotting Investor Red Flags for Long-term Success
Startup fundraising is undoubtedly a challenging journey, especially in the current climate. However, one important principle that startup founders must always bear in mind is to be vigilant for red flags, even when they emerge from potential investors. The best investors often leave you with a sense of respect and positivity, regardless of whether they […]
The Power of Mimetic Desire – Unleashing Growth with Social Proof
Hey Reader, Mimetic Desire isn’t just about wanting desirable things—it’s about the imitation of desire itself. As we dive into this topic, let’s explore how understanding and harnessing Mimetic Desire can be a game-changer for your startup’s growth. The go-to book on Mimetic Desire for startup founders is “Wanting” by Luke Burgis. Unrelated to our […]
